Thursday, May 16, 2019

Applying Tactics, Actions and Control planning system on Chicken Essay

Applying Tactics, Actions and Control planning system on xanthous cottage restaurent - Essay ExampleThey wanted to create a logo which can be memorable for all and also create brand recognition for the go with in the mind of the customers. The company was been founded by Mohammad Khalid. It has 115 outlets in UK and outlets in the other countries like Dubai, France, South Africa, Libya, Algeria, Pakistan, Iraq, Iran and Sweden. It is also planning to expand its crease in other parts of world in certain other countries like Canada, china, Australia and India.In this motif the Tactics, Action and Control strategies of the company will be seen which has helped the company to grow in such a huge manner and achieve such good amount of success in such a loess time and the way they are helping the company to achieve its goal. The main goal that the company has get up is to become the leading local fast food restaurant in UK.Chicken Cottage restaurant since the time of starting in 1994 has kept on growing at a eonian rate. The company has made serious attempts to expand the business operations and take it to a higher level. The company has been able to open 115 outlets in the whole country and get a good visibility among the customers (Chicken Cottage, 2014). It has also been able to create a good brand image in the mind of the customers. alone because of the presence of huge number of competitors present in the fast food restaurant industry in the UK foodstuff it has been a tough journey for the company and it has not been able to get the position of the market leader capturing maximum market. To help the company in increasing their market share SOSTAC model is been utilise to analyze. Among all the 6 factors which are situation, control, action, tactics, strategy and objectives the main three factors that are been used in this lawsuit are the Tactics, Action and Control.In this section the objectives and the goals of the company is been seen and based

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